As a hearing healthcare practitioner, your business depends on your patients. If your practice is like most hearing practices, you rely not only on appointments but also on sales–hearing aid sales. So, how can you increase hearing aid sales and therefore boost your business? Here are a few simple ways to increase hearing aid sales:
- Listen to your patients’ needs.
Pushy salesmanship does not earn repeat customers–and it rarely earns sales. Rather than pushing certain devices on your patients, listen to their needs. Listen to your patient’s preferences, difficulties, and interests. This will allow you to make better recommendations that better fit their particular needs.
- Follow up with your patients.
Once a patient purchases hearing aids, be sure to continue following up. Make sure they know you have not forgotten about them or their needs. Follow up to make certain that their devices are functioning properly and that they know how to appropriately care for their hearing aids.
It can also be helpful to take the opportunity to remind your patients about follow-up appointments, routine maintenance, and regular fittings.
- Offer financing options.
Do not let financing be the reason you miss out on additional hearing aid sales. If the hearing aids your patient needs are a little outside their price range, offer flexible financing options that fit their needs. Make it simple for every patient to afford the device that is best for them.
It is also important that the way you explain financing options is clear–and that every member of your team can also clearly explain the financing options. Confusion will only hurt your practice and your sales.
- Get a modern website.
A modern practice needs a modern website. On your website, you can feature the hearing services you offer, including hearing aids. This helps patients (both current and potential) find the services and devices they are looking for.
With a website built to the latest specifications, your site will function and display optimally on all types of devices. This includes mobile phones, tablets, laptops, and desktop computers. You will also want to consider adopting telehealth to ensure you can serve patients who can’t easily travel to your office. You can troubleshoot and manage hearing aids over telehealth!
- Focus on Local SEO.
Of course, a modern website will not do much to bring your practice more patients and more sales if people cannot find your website. SEO (search engine optimization) ensures that people who are searching for your services will find them. Local SEO is especially important for making certain that people in your area find your practice.
- Highlight positive reviews.
In today’s world, reviews are an important part of choosing both products and providers. Showcasing positive reviews on your website can help potential customers feel more comfortable in trusting your services and purchasing the hearing aids you offer.
To do this, you need to gather reviews from your existing patients. Once you have a few glowing reviews, you can start to feature them on your website.
At AudiologyPlus, we have over 20 years of experience in marketing hearing healthcare practices, and we are dedicated to helping your business succeed. If you need help with a modern website, SEO, reviews, or other online marketing services, we have the expertise you need. We welcome you to contact us today to learn more about us and how we can help your practice grow.
