eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew.
eCommerce works not only in retail; it has been introduced to the field of audiology as well. For those in the profession who are more traditionally minded, the increasing shift to eCommerce may be more difficult. There is good reason, however, to embrace eCommerce. When done right, it can help your business thrive in a new way.
Here are five eCommerce tactics you can use to increase your conversion rate and help your hearing practice grow:
- Add a countdown timer.
Once a customer adds an item to their cart, the countdown begins. Adding a sense of urgency to their purchase can speed up the process. For example, you may alert the customer that their options for express or next-day delivery will expire within a certain number of hours. This will encourage them to complete their purchase more quickly and can help avoid cart abandonment.
- Capture your user’s data.
Learning more about your customer can help you provide a more personalized experience, which can lead to more sales. One simple and effective way to learn more about your customer is to use a behavior-based popover.
This popover appears after a customer has spent a certain amount of time browsing your eCommerce store. A typical popover of this type will offer a discount in exchange for the customer’s email address. You can also personalize these offers based on the customer’s behavior on the site up to that point.
- Use social proof.
When your customer is viewing a product page, your ultimate goal is for them to add it to their cart and complete the purchase. One way to encourage this is to use social proof. For example, you can add user-generated content to the page to show the customer how real people use this product in their everyday lives.
You can also showcase real-time customer reviews and ratings. Highlighting good reviews will help your potential customer make the decision to purchase as well. Another tactic is to display a counter with the number of people who are looking at or have added this same product to their shopping cart.
- Offer product recommendations.
Did you know that product recommendations can generate sales uplifts of up to 11 percent? You can recommend products to your eCommerce customers by showing them products that are new, most popular, or currently trending. As the customer continues to browse, personalize the recommendations based on the products they search for or look at.
- Display a dynamic banner.
This banner will be one of the first things a potential customer sees when they visit your eCommerce page. It should grab their attention, spark interest, and encourage them to stay on your site.
Try personalizing this dynamic banner using data from the customer. For example, you could display delivery details based on the customer’s location.
With these five strategies, you are well on your way to winning at eCommerce. To learn more about how to succeed in eCommerce and grow your hearing practice, we invite you to contact us at AudiologyPlus today.
