It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and …
Digital Marketing Strategy & Planning in the Age of COVID-19 Read More »
If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time, …
How eCommerce Is Revolutionizing Business in the Age of COVID-19 Read More »
Although the COVID-19 pandemic has been ongoing for a few months now, you may still feel uncertain about how to navigate certain aspects of daily life—including those related to your business. Should you give up on your business plans and goals? Or push forward? And whatever you choose, how do you do it most effectively …
5 Essential Digital Marketing Strategies for COVID-19 Read More »
If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge. First, Google Partners is a program that Google developed …
How to Become a Google Partner and Earn the Partner Badge Read More »
As the world continues to combat the COVID-19 pandemic, it is becoming increasingly clear that some things will simply never be the same again. Other things may return to what was previously considered normal, but it will take time. Social distancing of six feet is being enforced in stores, restaurants, offices, and other public places, …
New Study Foresees a Boost in Online Hearing Services Read More »
Simply having a website is a great step towards helping your audiology practice grow. Now that you have a website, you should consider exactly what you put on your site. Here are 8 things your audiology website needs right now: Great content People come to your website looking for answers. It’s as simple as that. …
The secret to success for a hearing practice is not a secret at all—you need loyal patients who love your practice. You know that you provide exceptional care and run a great office. However, in order for your practice to grow and thrive, you need other people to know that, too. That’s where marketing comes …
As a hearing healthcare practitioner, your business depends on your patients. If your practice is like most hearing practices, you rely not only on appointments but also on sales–hearing aid sales. So, how can you increase hearing aid sales and therefore boost your business? Here are a few simple ways to increase hearing aid sales: …
Want to Increase Hearing Aid Sales? This Is What You Need to Know Read More »
Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those! Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important …
The 4 Best Audiology Website Designs That Will Help You Attract More Patients Read More »
It is no secret that a lot has changed due to the COVID-19 pandemic. Around the world, people are staying home and practicing social isolation in order to curb the spread of the disease. Fewer people are going to work every day as they instead work from home, with their children home from school as …
Brand Messaging on Social Media During a Time of Crisis Read More »