Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply having a Facebook page.
This year, there are many new features and formats to watch for on social media. These features may be able to help your practice reach more people in new ways. Here are some of the top social media trends and features to be aware of in 2020 that could impact your practice:
- Facebook
- Groups
Groups are now more important than ever. In early 2019, Facebook even announced that they intended to make Groups a central focus on the platform. Facebook Groups are a way for you to build a community around your practice and engage with your patients and potential patients.
- Messenger Ads
Although Messenger Ads first launched in 2016, the product has undergone many upgrades and changes in recent years that make it a powerful tool in 2020. Messenger allows you to deliver ads in a way that is more likely to drive engagement.
- Instant Experience Ads
Instant Experience ads are full-screen takeover ads that load instantly and are mobile-optimized. This format ensures that you capture the full attention of the viewer.
- Dynamic Ads
Dynamic Ads are Facebook’s machine-learning ad unit. This ad format delivers a personalized experience to each person who views it, based on the type of ads they are most likely to respond to.
- Instagram
- Story Ads
Another format that is not new in 2020, Story Ads first launched on Instagram over two years ago. Story ads perform very well, with Instagram reporting that 500 million accounts use Stories. Due to the success of this format, Instagram recently announced they were experimenting with increasing ad load on the platform.
- Shoppable Posts
This feature enables users to make purchases from their feed or Story content without leaving the app.
- IGTV
IGTV is a hub for creating and watching long-form content. Unlike Stories, IGTV videos do not disappear after 24 hours. This format allows you to create content for your followers that they can watch at a later time and engage with your audience.
- Twitter
- Hide Replies
Twitter users can now hide replies to tweets, giving you more control over the conversation. This can help your practice by allowing you to weed out any spam replies.
- Greater Video Focus
In the last year, video ad formats were the fastest-growing ad format on Twitter. Video content is becoming a more and more important and integrated part of the platform.
- Snapchat
- Dynamic Ads
One of the benefits of Dynamic Ads is that it reduces the amount of time and effort required to create and maintain product ads on Snapchat. Snapchat is particularly appealing to a younger demographic, so this is the ideal place to reach younger potential patients.
- YouTube
- 15-Second Non-Skippable Ads
In 2019, YouTube made 15-second non-skippable ads available to all advertisers. This enables you to place 15-second ads that the user will not able to skip.
- Intelligent Ad Tools
YouTube’s intelligent ad tools include a range of machine-learning powered tools that make it easier and more accessible to create ads for the platform.
- Pinterest
- Catalogs
Pinterest’s new Catalogs are a way to showcase products on the platform. You can upload multiple product images, organize the products by category, and turn the images into dynamic Product Pins.
With so much to watch for in 2020, it is certain to be an exciting year in social media. To learn more about how you can utilize social media to grow your practice this year, we invite you to contact us at AudiologyPlus today.
