All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online reach of the company and can result in missed opportunities to demonstrate value and build authority with your target audience. Fortunately, search engine marketing does not need to be an …
Why You Should Use Both Paid SEM and Organic SEO Strategies Read More »
You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing strategy. However, there is a difference between simply creating content and content marketing. Content takes many forms: ads, social media posts, eBooks, white papers, blogs, website content, product content, emails, …
What Is the Difference between Content and Content Marketing? Read More »
Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great! We would be worried if you were not interested in and passionate about your field. Often, the best professionals are those who truly care about their field of work and …
How to Talk to Your Patients in a Language They Understand Read More »
If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive. For some people, hearing aids may even be cost-prohibitive, preventing them from seeking the treatment they need for their hearing loss. As an audiologist, you likely do all you can …
Breaking News! A New Program Offers Improved Hearing Aid Access Read More »
As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run a practice, which is a business. To ensure that your business grows and succeeds, you need to be effective in marketing your practice. One of the most important aspects …
While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine ads, billboards, or any other type of marketing you utilize. In fact, studies indicate that by 2020, a majority of purchase decisions will be based on customer experience, not price. …
How to Use Customer Experience as a Marketing Tool Read More »
Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the age of 13 with a valid email address was able to join. Now, Facebook users span all ages, from 13 to 107. That means that social media – whether it’s …
How (and Why) to Reach an Older Demographic Online Read More »
As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that require the care and expertise of several health professionals. Audiologists are often called on to participate in interprofessional health teams to aid patients with conditions associated with hearing or balance …
Audiologists’ Essential Role in Interprofessional Collaboration Read More »
If you have a website – and maybe even some social media pages for your practice, like a Facebook page – is your work done? The answer is no, because the mere fact that you have a website for your practice does not necessarily mean that it will help people find your practice and convert …
In this day and age, with the Internet at their fingertips, consumers always have multiple choices for where to take their business. You can see this in your own life. For example, if you were in the market for a new car, you would find numerous brands, multiple car dealers, and various models that all …