Month: March 2021

As an audiologist, you likely work with patients with hearing loss on a daily basis. From your extensive education, years of experience, and unique perspective as a hearing health care specialist, you know that hearing aids can be life-changing for many patients with hearing loss. However, the recommendation to use hearing aids is typically not …

How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids Read More »

As you know, medical errors are no small issue. In fact, medical errors are currently the third leading cause of death in the United States. While most medical errors in the audiology field do not result in life-or-death situations, audiologists and their staff should still be mindful of the potential for medical errors and their …

5 Steps to Avoid Medical Errors in Audiology Read More »

Picture this: Your calendar reminds you that you have an appointment with a patient at 1:00 pm. Instead of heading to a treatment room, however, you head to your office, turn on your computer, and set up a webcam. At 1:00 pm, you and the patient connect via video and audio, allowing you to complete …

How Teleaudiology Is Changing the Field of Audiology Read More »

As you know, the world of SEO (search engine optimization) and online marketing is constantly changing. You may think you have everything working smoothly, but then a search engine like Google will change their algorithm – and your website ranking could change overnight. In this realm of constant change, there are some SEO practices that …

5 SEO Recommendations for Consistent Impact in an Ever-Changing SEO World Read More »

In marketing your audiology practice, you have a whole “toolbox,” so to speak. This toolbox is full of marketing tactics and practices that can bring your practice to new patients and help them connect with you. In fact, a moment of connection is the key point in acquiring a new patient or gaining a patient’s …

How Humor Can Reinvigorate Your Audiology Practice Marketing Read More »

As you probably know by now, the days of Google Plus have ended. If you had a Google Plus page for your business, it has been shut down. However, that does not mean that your business cannot use Google to connect with potential new patients. With a Google Business Profile (GBP), your business can engage …

4 Steps to Leverage Your Google Business Profile for More Walk-In Patients Read More »

In your profession as an audiologist, your greatest priority is ensuring high-quality patient care that leaves patients satisfied and happy. However, in running your practice, you also recognize that in order for your office to succeed, you need to get paid (and pay your staff) as well. In addition, your team members need to feel …

The Importance of Person-Centered Hearing Care Read More »

We do not need to tell you that hiring the right team is key to the success of your audiology practice. The idea of simply finding a great employee can seem daunting, especially if you have had bad hires in the past. Here are a few simple ways you can help to ensure that you …

A Simple Guide to Hiring Within Your Audiology Practice Read More »

As an audiologist, you deal with hearing aids every day. You are familiar with how they work, how to maintain them, and how to program them. You are likely knowledgeable on more than just the technical aspects of hearing aid use – you also understand that many patients have an emotional and mental adjustment period …

Helping Your Patients Improve Hearing Aid Management Read More »

In the past, you might have considered your target audience’s demographics when creating marketing campaigns. How old is your ideal new patient? Are your patient demographics skewed towards a certain gender, race, ethnicity, or economic status? All of these demographic factors could have been considered in crafting your perfect marketing strategy. Nowadays, however, online search …

What Is Search Intent, and How Does It Affect Online Marketing? Read More »