Month: March 2021

Unless you have been living under a rock for the past couple of years, you know that over-the-counter hearing aids will become available in 2020. This has been a major topic of discussion in the field of audiology over recent years, and the discussion only continues to heat up as the reality of over-the-counter hearing …

Will the Availability of Over-The-Counter Hearing Aids Disrupt the Field of Audiology? Read More »

As an audiologist, you run your own small business. While audiology and other healthcare fields are a bit different from other types of businesses, the same advertising trends and recommendations still apply. And the truth is that small business advertising and marketing change every year. So, here are the top small business trends to be …

Small Business Advertising Trends: What’s Winning in 2019 Read More »

As an audiologist, you focus on helping people who experience hearing loss and other hearing disorders. For many patients, treatment includes being fitted with a hearing device. Because so many patients use hearing devices, it can be easy to focus on the technological aspects of your patients’ care. However, recent research has shown that this …

The Gap & Necessity of Counseling Skills in Audiology Read More »

Whether you are an Android user or iPhone user (or a user of yet another brand of phone), you know that every phone brand is constantly adding new features and updates to outdo one another. It has become common to hear about new cameras, new phone sizes, new operating systems, and more. Google has recently …

Google Has Launched Two New Features for Android Phones For Hearing-Impaired Users Read More »

Just like audiology, digital marketing is an ever-changing field that requires professionals to keep up with the latest trends in order to stay at the top of their game. Although most digital marketing professionals are aware of personalization and how it relates to digital marketing and customer experiences, a gap remains between what a customer …

Personalization in Marketing: What You Need to Know Read More »

Do you have a website for your practice? If so, why? And if not, why might you need one? While it is true that a website can provide helpful information and resources to your existing patients and allows you to share information about your team and your practice philosophy, one of the greatest functions of …

How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings Read More »

Imagine this scenario: A person searching for professional hearing services finds your practice’s website through a search engine. They land on your homepage, read a little bit about your practice, and decide to look into your services. After browsing through the hearing services you offer and reading your biography, they decide to check out your …

Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources Read More »

As an audiologist, it is likely that a high percentage of your clientele is made up of older adults with hearing loss. With your professional training and years of study and experience, you understand that many people experience hearing loss as they age. It may surprise you to learn, then, that many older adults do …

Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids Read More »

On August 1, 2018, Google confirmed that they had released a broad core algorithm update. According to Google spokespeople, this update means that better content leads to higher rankings and that the goal of the update is to make content more relevant. Google pointed users to their Search Quality Rater’s Guidelines for direction on how …

What You Need to Know About the Google Algorithm Update and E-A-T Ratings Read More »