As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media pages, and other digital marketing strategies. However, even if you have a website and social media pages for your practice, your online presence might not be optimized for attracting …
It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards, and word of mouth – and there are newer methods – online ads, reviews, social media, and websites. If you do only one thing about marketing your practice in …
In 2019, your practice can grow more than ever before! The truth is that growing a small, local business – like your hearing practice – is different from growing a large, global corporation. To help you navigate today’s digital marketing trends and find what is truly important to your practice, our team at AudiologyPlus has …
If you keep up to date with digital marketing, you know that trends and strategies change often. Within a specific niche, like healthcare, digital marketing trends are even more particular. If your practice is not keeping up with the latest trends and strategies, your business can easily fall behind the competition. Here at AudiologyPlus, we …
If you’re working on growing your business’s online presence, it’s likely that you’ve heard of Google Analytics. Google Analytics is a free tool provided by Google that helps you evaluate your website traffic and assess the effectiveness of your online presence. While Google Analytics can be very helpful in understanding how your website is performing, …
If you’ve heard of virtual reality before, it was likely mentioned in the context of gaming. Virtual reality (VR) is a technology that features a computer-generated experience in a simulated three-dimensional environment. While virtual reality gaming is becoming increasingly popular, VR also has applications in other fields—including audiology. The Shepherd Centre, which is an Australian …
Using Virtual Reality to Experience Silence and Understand Hearing Loss Read More »
As a hearing care professional, you’re well aware of the importance of properly treating hearing loss, and you know how hearing loss can affect a person’s overall health and quality of life. However, not all patients—even those with hearing loss—share this same understanding. When you’re able to share the importance of treating hearing loss with …
Welcome, 2019! As we move into the new year, it’s the perfect time to set goals for yourself and your business. How does SEO fit into your practice’s goals? Your online presence can be a powerful tool to attract new patients and grow your practice. SEO, or search engine optimization, is essential in ensuring that …
Have you ever received a thank-you card with a message that was obviously generic? Perhaps the sender didn’t address it to you by name, or they didn’t mention what exactly they were thanking you for. This generic thank-you card probably left you feeling dissatisfied. By contrast, think of a personalized thank-you card you’ve received. The …
Not long ago, artificial intelligence (AI) might have sounded like a technology that could only exist in science fiction novels and films. However, in the last few years, AI has become a reality that more and more companies are adopting to enhance their business. Before we discuss how artificial intelligence is changing digital marketing and …
3 Ways Artificial Intelligence Will Impact Digital Marketing in 2019 Read More »