A website is a great first step in establishing your online presence and bringing in more new patients. Once your website has an appealing design, unique content, and accurate contact information, it’s time to see how you can push it further in engaging website visitors and converting them into patients. Most practices are now considering …
The 2 Things Most Practices Are Considering for Their Website Read More »
In October 2018, Google announced the end of Google+, the company’s social networking platform that debuted in 2011. Ben Smith, Google Fellow, and Vice-President of Engineering made the announcement following the revelation that a privacy bug had exposed users’ information, while also acknowledging that Google+ “has not achieved broad user or developer adoption.”[1] Google announced …
What Does the End of Google+ Mean for Your Website and Reviews? Read More »
You likely already know how useful online marketing would be for your business and, chances are, you’ve already taken the first step by getting a website for your practice. But the question is: are local people finding it? To be competitive in your local hearing healthcare market, your website needs to not only stand out …
Best Practices to Stand Out Online in Your Local Market Read More »
Digital technology has revolutionized our lives on every level, from the personal to the professional. For patients, it’s also transformed the ways they research, locate, and interact with their healthcare providers. And, more importantly, it’s also changed their expectations. These days, patients are used to researching topics related to their hearing health online, finding the …
Over the years the ranking algorithms used by search engines like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimize your website’s content. Despite …
Despite what your high school English teacher may have explained, great content is not rooted in excellent sentence structure and word choice—at least not online. Readers online continue to reveal their preference for content that is both informative and entertaining. Thus, the world of blogging and its lawless disregard for proper syntax, paragraphs, and liberal …
Before the days of Google, web directories were the main tool for navigating the Internet’s growing array of websites. In fact, Yahoo was actually a website directory in the early 90’s before it became a search engine. Despite a lot of changes since those much simpler days online, website directories remain a useful tool for …
One of the most effective ways to leverage your written content online is to post it on websites other than your own. Similar to contributing an article to a magazine, posting a blog as a guest writer — or guest blogging — can be a mutually beneficial arrangement. Content is currency in our Digital Age …
With its wide reach across demographics and little to no cost for self-promotion, social media has gained a reputation as a marketing paradise. But are businesses really finding success with it? The answer is: yes. Considering that nearly 80% of Internet users in the U.S. are on Facebook alone — with Baby Boomers being the …
Achieve Better Online Visibility with Social Media Read More »
Your website’s ability to attract new patients online rests largely on its visibility to people searching for local services through search engines like Google or Bing. If your website is buried under pages of results for searches related to your services, chances are you aren’t getting the volume of new inquiries that the Internet can …
Link Building Basics and How It Can Improve Your Website’s SEO Read More »