Month: March 2021

Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook or Twitter might seem overwhelming for an already-busy practice owner, but avoiding social media for your business means losing out on a valuable, low-cost opportunity. The truth is, social …

5 Best Practices for Marketing Your Hearing Practice with Social Media Read More »

Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value …

Boost Your Practice by Guest Blogging Read More »

The hearing healthcare industry is experiencing rapid growth, with expansion expected to continue for at least another 6-8 years. Many factors account for this growth, including a rising awareness of hearing loss detection and treatment options, but much of it can be attributed to the increasing size of older populations throughout the country. As more Baby Boomers …

Top Marketing Mistakes to Avoid in Your Hearing Practice Read More »

Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls between $256 and $450 per new patient, depending on practice location. Given the amount of resources that go into growing your patient base, it’s easy to see why the …

Top Digital Strategies for Impressive Patient Retention Read More »

As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after …

Critical Pages Every Hearing Practice Website Should Have Read More »

We’ve entered an era where everyone can voice an opinion online and have it reach literally anyone, anywhere—indefinitely. Everything from cat food to oncologists has been reviewed online and more people are reading those reviews than ever before. With recent studies revealing that 90% of consumers read online reviews before visiting a business (yes, ninety …

Online Reviews: How to Let Patients Do Your Marketing for You Read More »

Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and …

7 SEO Strategies to Get Your Hearing Practice Found Online Read More »

The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent large swaths of related details, but stand alone as strong indicators of how your business is faring overall. Taking advantage of what digital marketing can do for your practice’s …

What a Monthly Newsletter Can Do for Your Practice Read More »

The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is …

Hearing Healthcare Digital Marketing Trends for 2018 Read More »

Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital revolution. The fact is, branding is inherent to doing business—no matter where that business exists. After all, how can you compete with similar businesses if nobody knows who you …

How to Build Your Brand Online Read More »