Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and …
Using the Digital Frontier to Build an Unstoppable Practice Read More »
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure …
The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves …
Digital Marketing Trends for Healthcare Practices Read More »
Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online purchases even has some experts warning of the complete extinction of brick and mortar stores in the not-too-distant future. Dire predictions aside, it’s hard to deny the usefulness of …
In the rapidly evolving world of digital marketing, one tagline remains constant: content is king. And how could it not be? Content is the foundation of the entire Internet, after all. Without content, or information and descriptions about anything from the latest foam roller to the local news, the Internet would cease to lure us …
Why is it important that your website is optimized for local SEO? People use online searches every day to find the best local businesses for the products and services they’re in need of. For businesses such as hearing centers that rely on attracting patients who live in the local area, it is especially important that …
Local SEO: Smart Strategies for Growing Website Traffic Read More »
Every spring you hear that this is the time to clean up your home, your desk, and even your car. Have you ever considered spring cleaning the SEO for your business? Though you may have an SEO strategy in place, sometimes it may need some polishing up, as it can be easy to get off-target …
While the term SEO is very familiar to anyone who does any sort of online marketing, the terms on-site SEO and off-site SEO are not as familiar or referred to as much, even though both play a significant part in how your web site displays and ranks in search engines. So what exactly are on-site …
On-Site SEO: Best Practices You Need to Implement Read More »
Search Engine Optimization, otherwise known as SEO, is one of the most commonly used terms in marketing today. It’s rare to look at a marketing web site or have a discussion about online marketing and growing your business without some reference to SEO. But what exactly is SEO? SEO stands for Search Engine Optimization. In …
Google Analytics is one of the most powerful marketing tools available to businesses today. Even though any mention of the term “analytics” can make many feel overwhelmed, if you’re doing any sort of digital marketing to try and attract new patients to your hearing center, it is important that you become familiar with how to …
Three Ways Google Analytics Can Help Boost Your Business Read More »