Have you ever wondered where content on web sites is stored, or how web sites are displayed and become accessible on computers and other electronic devices? All of this is done through what’s called a web host, which is a type of company that provides services that allow you to rent their web servers for …
Do you think your web site looks “fine?” Do you think the graphics, including your logo, look good? Do you think the text is easy to read? Do you think it’s easy to find information on your web site? Now, let’s do a little test: think of something you need information about, search for it …
Why a Modern Web Site is Vital for Your Business Read More »
It’s that time of the year again when anyone and everyone involved with marketing is talking about and doing research to try and determine what the trends in marketing will be for the upcoming year. Why is this? Because marketers and business owners need to be able to plan ahead and jump on trends before …
New Year, New Outlook: Top Digital Marketing Trends for 2017 Read More »
As online review web sites continue to evolve, more and more consumers are relying on them to make purchasing decisions from businesses for products and services. Both positive and negative reviews can impact a consumer’s buying decision, as the number of reviews, and the content of the reviews, posted about a business can easily help …
Smart Tactics for Managing Negative Online Reviews Read More »
Redesigning and building a new web site for your business can often be challenging, especially when it comes to the process and what questions to ask your web site developer. Here are five factors you should consider when designing a new web site: Content Management Systems (CMS) Just like a computer is built on a …
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If you think you don’t need a web site that is mobile responsive, think again. Most consumers today have a smartphone, which they actively use to browse the internet. Yet, it’s a message that still bears repeating. Positioning your business where your customers are is crucial for any business. Let’s take a look at this …
Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site Read More »
Understanding the importance of digital marketing these days is simple: because the majority of consumers today are online, it is vital that you market your business online so you are in front of where consumers are, and they can see you. However, understanding the terms associated with digital marketing can be a little challenging at …
Essential Digital Marketing Terms You Should Know Read More »
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner, …