Month: March 2021

As a hearing healthcare professional, you are fully aware that you regularly work with people with disabilities. However, do you ever think about making your website accessible to people with disabilities? In truth, most people only think about creating websites for people with “normal” abilities. If your website is not accessible to people with disabilities, …

Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know. Read More »

Google and Yelp are actively adapting their services to better support businesses during this difficult time. If you have visited Google My Business or your business’s Yelp page, you may have noticed some changes but may not understand why things have changed. We’ve included a summary of these important announcements below: Google Google published a …

Important Announcements from Google and Yelp – Coronavirus and Your Business Read More »

A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding …

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids Read More »

Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of …

3 Big Tips for Being Successful in Local SEO Read More »

Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply …

What You Need to Know About Social Media in 2020 Read More »

If you have done any research on web marketing in the last 10 years or so, you have probably heard that blogging can be a great addition to your practice’s online marketing toolbox. And that’s true! While blogging sounds easy enough, however, it should not be started without a true plan or strategy. It can …

How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips) Read More »

If you are working on growing your business online, there are likely a lot of moving parts that go into your marketing strategy. You have your website, a blog, social media accounts, ads on social media, email marketing campaigns, and more. You may also use PPC (pay-per-click) marketing. In this model of marketing, you can …

The Basics of Budgeting for PPC Campaigns Read More »

As a hearing professional, you know that gaining new patients—as well as keeping your existing patients—is the lifeblood of your practice. In this day and age, gaining new patients is not as simple as putting up your sign, taking out an ad in the newspaper, or sending out mailers. In this digital age, an online …

How to Learn from and Prevent Content Failure Read More »

As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and your failures—what worked and what did not. Now is the time to leave the mistakes of 2019 in the past, while bringing the successes of the year with you. In …

The Top 5 Marketing Lessons We Learned in 2019 Read More »

Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern of opposites pretty quickly. But does this pairing fit the list? Creative and logical. This particular word pairing might be considered opposites in certain contexts, but it should not when …

The Interplay Between Creative Content & Logical Content Read More »