Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for more information streamlined and efficient for prospective patients. But the truth is, it’s easy to forget about the details around these forms. In fact, business owners often spend so …
Contact Forms: Optimize Your Approach to Patient Inquiries Read More »
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online …
Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an abstract threat than, say, someone breaking into their car. So the cars get locked every day, but the website… well, it’s often left more vulnerable. The truth is, website …
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools …
6 Website Traffic Metrics Worth Paying Attention To Read More »
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to …
How Video Can Skyrocket Your Practice’s Online Presence Read More »
Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook or Twitter might seem overwhelming for an already-busy practice owner, but avoiding social media for your business means losing out on a valuable, low-cost opportunity. The truth is, social …
5 Best Practices for Marketing Your Hearing Practice with Social Media Read More »
Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value …
The hearing healthcare industry is experiencing rapid growth, with expansion expected to continue for at least another 6-8 years. Many factors account for this growth, including a rising awareness of hearing loss detection and treatment options, but much of it can be attributed to the increasing size of older populations throughout the country. As more Baby Boomers …
Top Marketing Mistakes to Avoid in Your Hearing Practice Read More »
Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls between $256 and $450 per new patient, depending on practice location. Given the amount of resources that go into growing your patient base, it’s easy to see why the …
Top Digital Strategies for Impressive Patient Retention Read More »
As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after …
Critical Pages Every Hearing Practice Website Should Have Read More »