As a hearing care professional, you’re well aware of the importance of properly treating hearing loss, and you know how hearing loss can affect a person’s overall health and quality of life. However, not all patients—even those with hearing loss—share this same understanding. When you’re able to share the importance of treating hearing loss with …
If you’ve heard of virtual reality before, it was likely mentioned in the context of gaming. Virtual reality (VR) is a technology that features a computer-generated experience in a simulated three-dimensional environment. While virtual reality gaming is becoming increasingly popular, VR also has applications in other fields—including audiology. The Shepherd Centre, which is an Australian …
Using Virtual Reality to Experience Silence and Understand Hearing Loss Read More »
If you’re working on growing your business’s online presence, it’s likely that you’ve heard of Google Analytics. Google Analytics is a free tool provided by Google that helps you evaluate your website traffic and assess the effectiveness of your online presence. While Google Analytics can be very helpful in understanding how your website is performing, …
If you keep up to date with digital marketing, you know that trends and strategies change often. Within a specific niche, like healthcare, digital marketing trends are even more particular. If your practice is not keeping up with the latest trends and strategies, your business can easily fall behind the competition. Here at AudiologyPlus, we …
In 2019, your practice can grow more than ever before! The truth is that growing a small, local business – like your hearing practice – is different from growing a large, global corporation. To help you navigate today’s digital marketing trends and find what is truly important to your practice, our team at AudiologyPlus has …
One of the most effective ways to leverage your written content online is to post it on websites other than your own. Similar to contributing an article to a magazine, posting a blog as a guest writer — or guest blogging — can be a mutually beneficial arrangement. Content is currency in our Digital Age …
It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards, and word of mouth – and there are newer methods – online ads, reviews, social media, and websites. If you do only one thing about marketing your practice in …
Before the days of Google, web directories were the main tool for navigating the Internet’s growing array of websites. In fact, Yahoo was actually a website directory in the early 90’s before it became a search engine. Despite a lot of changes since those much simpler days online, website directories remain a useful tool for …
As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media pages, and other digital marketing strategies. However, even if you have a website and social media pages for your practice, your online presence might not be optimized for attracting …
Companies and websites across the globe have been updating their websites and privacy notices for months, even years, to prepare for the May 2018 enactment of the famed General Data Protection Regulation (GDPR). Although this law specifically protects citizens of the European Union (EU) and European Economic Area (EEA), it affects everywhere online that these …