Few things in life can be as frustrating as technology gone awry. Who hasn’t aggressively hassled a suddenly-defunct printer, copy machine, or frozen touchscreen? As our lives have become increasingly dependent on the conveniences of modern technology, we’ve also made ourselves more likely to explode when these new features aren’t accessible. When tech trouble visits …
Technical Support and Why it’s Essential for Your Website Read More »
Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and their most recent meal out, to health professionals and even entire cities. What’s more, everyone else is reading them. A recent BrightLocal survey saw a whopping 97% of consumers …
Inbound marketing and outbound marketing share the same goals, but quickly part ways thereafter. Outbound marketing, including its traditional routes like TV ads, print ads in magazines and newspapers, radio ads, and mailers, does exactly what it sounds like it does: it reaches out to potential patients to inform them about your services or a …
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance …
Why Patient Satisfaction is More Important Than Ever Read More »
The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before …
The digital revolution has left no industry untouched. As the world continues to go online for everything from social connection and information to physical products, businesses have raced to have a presence online as well. Digital marketing agencies quickly formed to help businesses establish themselves online and reach their specific markets. In the face of …
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Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an abstract threat than, say, someone breaking into their car. So the cars get locked every day, but the website… well, it’s often left more vulnerable. The truth is, website …
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business …
Enhance Your Content Marketing with Patient Reviews Read More »
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online …
Your website is your digital storefront for the busiest marketplace in the world: the Internet. It’s lined up next to an endless stream of other websites vying for attention and needs to be attractive in this increasingly competitive landscape. Research shows that you have 10 seconds to convince a website visitor to stay and learn …
7 Features Your Website Needs to Convert Visitors into Patients Read More »