Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an abstract threat than, say, someone breaking into their car. So the cars get locked every day, but the website… well, it’s often left more vulnerable. The truth is, website …
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business …
Enhance Your Content Marketing with Patient Reviews Read More »
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online …
Your website is your digital storefront for the busiest marketplace in the world: the Internet. It’s lined up next to an endless stream of other websites vying for attention and needs to be attractive in this increasingly competitive landscape. Research shows that you have 10 seconds to convince a website visitor to stay and learn …
7 Features Your Website Needs to Convert Visitors into Patients Read More »
Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for more information streamlined and efficient for prospective patients. But the truth is, it’s easy to forget about the details around these forms. In fact, business owners often spend so …
Contact Forms: Optimize Your Approach to Patient Inquiries Read More »
Your website’s ability to attract new patients online rests largely on its visibility to people searching for local services through search engines like Google or Bing. If your website is buried under pages of results for searches related to your services, chances are you aren’t getting the volume of new inquiries that the Internet can …
Link Building Basics and How It Can Improve Your Website’s SEO Read More »
Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew support from both sides of the aisle and gained notable coverage by the media, raising awareness of both the need for hearing treatment and the potential for more affordable …
Marketing Your Practice in a Post-OTC Hearing Aids World Read More »
With its wide reach across demographics and little to no cost for self-promotion, social media has gained a reputation as a marketing paradise. But are businesses really finding success with it? The answer is: yes. Considering that nearly 80% of Internet users in the U.S. are on Facebook alone — with Baby Boomers being the …
Achieve Better Online Visibility with Social Media Read More »
You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most important factors for getting your website seen. This is where a solid search engine optimization (SEO) strategy comes into play — arguably, the most important element of your online …
How Well Are You Ranking? A Quick SEO Self-Audit Read More »
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is …
Hearing Healthcare Digital Marketing Trends for 2018 Read More »