The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime. But things have definitely changed. And these …
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools …
6 Website Traffic Metrics Worth Paying Attention To Read More »
Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some innovation in your practice to stand out. While there’s no secret formula to guarantee success, there are a couple of time-tested strategies every practice should follow: Deliver excellent service to …
How an Online Audience Translates to More In-Person Patients Read More »
Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on your homepage was enough to have your website stand out. With the nearly 500 new websites joining the Internet each minute, the competition for attention online is more intense …
What the Best Hearing Practice Websites Have & Do Read More »
The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this across every sector, in every era of marketplace history. And it’s no surprise—people choose what they like, and their likes change. These days, in the Digital Age, it seems …
Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold some ground, but are proving to be far less effective in the digital age. Considering that more people than ever are researching health providers online before deciding who to …
5 Reasons Why Your Practice Needs Digital Marketing Read More »
Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital revolution. The fact is, branding is inherent to doing business—no matter where that business exists. After all, how can you compete with similar businesses if nobody knows who you …
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is …
Hearing Healthcare Digital Marketing Trends for 2018 Read More »
The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent large swaths of related details, but stand alone as strong indicators of how your business is faring overall. Taking advantage of what digital marketing can do for your practice’s …
What a Monthly Newsletter Can Do for Your Practice Read More »