It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to …
The Necessity of Digital Accessibility in the Pandemic Era Read More »
In today’s digital world, your business’s social media presence isn’t just “extra” marketing activity. It is a powerful way to extend and support your patients. But there is a small catch; utilizing social media strategically, especially for small businesses, can fall far down the list of marketing priorities. According to Oberlo, there are 3.5 billion …
Developing and Executing a Social Media Strategy Read More »
If you are interested in creating a virtual environment to increase productivity and efficiency, then you have come to the right place! Offering virtual options to your patients will revolutionize your business. A recent survey has shown that audiologists feel the COVID-19 lockdown has brought about some beneficial changes to care of patients with hearing …
Efficient and Effective Virtual Practice Management Read More »
The definition of online presence is a combination of things including a strong website with an active blog, social media pages, online ads and reviews. But there is a lot more that needs to be considered when creating, supporting and managing your online presence. Now, more than ever, your website’s user experience (UX) matters and …
How Do You Bring More Patients to Your Practice? Read More »
eCommerce is short for “electronic commerce,” which is the buying and selling of goods (or services) on the internet. So, put simply, eCommerce = growth. According to eCommerce expert Gary Hoover, his research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And it doesn’t stop …
If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time, …
How eCommerce Is Revolutionizing Business in the Age of COVID-19 Read More »
Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.” …
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and …
Digital Marketing Strategy & Planning in the Age of COVID-19 Read More »
The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it. However, did you know that many scams exist in the online marketing world as well? These scams are created with basically …
5 Key Tips for How to Recognize Online Marketing Scams Read More »
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through …
Reach the Customers You Want with Precision Targeting Read More »