Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of …
A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding …
New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids Read More »
Google and Yelp are actively adapting their services to better support businesses during this difficult time. If you have visited Google My Business or your business’s Yelp page, you may have noticed some changes but may not understand why things have changed. We’ve included a summary of these important announcements below: Google Google published a …
Important Announcements from Google and Yelp – Coronavirus and Your Business Read More »
As a hearing healthcare professional, you are fully aware that you regularly work with people with disabilities. However, do you ever think about making your website accessible to people with disabilities? In truth, most people only think about creating websites for people with “normal” abilities. If your website is not accessible to people with disabilities, …
Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know. Read More »
Telehealth (or telemedicine) is completely changing the healthcare landscape and how practices offer essential services to their patients. By using telehealth, medical practices of all types and sizes can maintain patients’ health needs from anywhere, while generating more revenue and keeping costs down. And studies even show that telehealth is the type of service that …
You don’t need us to tell you that this time is unprecedented. The COVID-19 pandemic has affected individuals, families, and businesses worldwide. Although much of the population throughout the United States is under “stay at home” orders, you do not need to miss out on all of their business. During this time, you can take …
How to Continue Serving Your Patients During Lockdown Read More »
It is no secret that the healthcare field requires technology. Whether it be through testing or communication, technology is advancing healthcare business practices quickly. Traditional methods just don’t cut it anymore. So, how do you succeed in a virtual world as an audiologist? Define Your Strategy When you are considering telehealth, it is important to …
How to Succeed in a Virtual World as an Audiologist Read More »
“We need to be ready for a new (environment). There’s no going back.” -Alexa Boer Kimball, CEO of Harvard Medical Faculty Physicians at Beth Israel Deaconess Medical Center Healthcare providers are scrambling to keep up with the demand for telehealth services and many are seeing unexpected benefits in the shift to virtual healthcare. Some providers …
It is no secret that a lot has changed due to the COVID-19 pandemic. Around the world, people are staying home and practicing social isolation in order to curb the spread of the disease. Fewer people are going to work every day as they instead work from home, with their children home from school as …
Brand Messaging on Social Media During a Time of Crisis Read More »
Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those! Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important …
The 4 Best Audiology Website Designs That Will Help You Attract More Patients Read More »