Work can be stressful. This is certainly not news to you. Whether you are an audiologist or another team member at the practice, you are bound to experience stress in the workplace at some point or another. How you handle workplace stress can make all the difference in your success, as well as your business …
As an audiologist, you have probably been aware for some time now that over-the-counter hearing aids were coming. And now, they have hit the market. So what does this mean for you as an audiologist, as well as for your practice? If you are like many others in the field of audiology, the introduction of …
What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market? Read More »
By now, you have probably heard about how important social media is to your business and online marketing. This may have motivated you to create social media pages for your practice, and maybe inspired a few posts on those pages. But even if you have created social media pages and are posting to them, do …
Five Simple Steps for Defining Your Social Media Strategy Read More »
It is no secret that audiology businesses depend on local business. While you may occasionally treat a patient from out of town who has an emergency need while visiting your city, the huge majority of your patients are from your local area. So, the way your business’s website performs in Google’s local algorithm is going …
What You Need to Know about How the Google Local Algorithm Works Read More »
If you have a personal account on a social media network like Facebook, Twitter, or Instagram, you have likely seen one of the viral posts showcasing a business owner or employee’s kindness. For example, have you ever seen a post singing the praises of a grocery store cashier who paid for a customer’s purchases when …
As a hearing healthcare professional, sound is probably the most common sense you work with. This makes sense, as most of your patients come to you for help when they cannot hear in the way that they used to or believe they should be able to. However, what if visual information could also play a …
How Photo-Sharing Can Help Support People with Hearing Loss Read More »
If you run your own hearing healthcare practice, you know that you have many options when it comes to marketing. There are traditional methods like radio and TV ads, mailers, newspaper and magazine ads, and billboards. Then there are newer, digital marketing options like a branded website, social media, search engine optimization (SEO), and online …
How Content Marketing Can Generate New Leads for Your Business Read More »
Odds are good that you have not heard of AMPs (accelerated mobile pages) before. And that is okay—because after all, you are a hearing specialist, not a web development or digital marketing specialist! However, that does not mean that you should ignore AMPs (or other new developments in the web world). Accelerated mobile pages can …
As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that require the care and expertise of several health professionals. Audiologists are often called on to participate in interprofessional health teams to aid patients with conditions associated with hearing or balance …
Audiologists’ Essential Role in Interprofessional Collaboration Read More »
2020 marks the beginning of a new decade. This year promises to hold much in store, including the World Report on Hearing (WRH) at the 73rd World Health Assembly (WHA) in May 2020. Dr. Jackie Clark, a clinical professor at the University of Texas at Dallas and a co-founder/co-director of the Coalition for Global Hearing …