Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern of opposites pretty quickly. But does this pairing fit the list? Creative and logical. This particular word pairing might be considered opposites in certain contexts, but it should not when …
The Interplay Between Creative Content & Logical Content Read More »
As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run a practice, which is a business. To ensure that your business grows and succeeds, you need to be effective in marketing your practice. One of the most important aspects …
As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and your failures—what worked and what did not. Now is the time to leave the mistakes of 2019 in the past, while bringing the successes of the year with you. In …
If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive. For some people, hearing aids may even be cost-prohibitive, preventing them from seeking the treatment they need for their hearing loss. As an audiologist, you likely do all you can …
Breaking News! A New Program Offers Improved Hearing Aid Access Read More »
Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great! We would be worried if you were not interested in and passionate about your field. Often, the best professionals are those who truly care about their field of work and …
How to Talk to Your Patients in a Language They Understand Read More »
You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing strategy. However, there is a difference between simply creating content and content marketing. Content takes many forms: ads, social media posts, eBooks, white papers, blogs, website content, product content, emails, …
What Is the Difference between Content and Content Marketing? Read More »
All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online reach of the company and can result in missed opportunities to demonstrate value and build authority with your target audience. Fortunately, search engine marketing does not need to be an …
Why You Should Use Both Paid SEM and Organic SEO Strategies Read More »
Work can be stressful. This is certainly not news to you. Whether you are an audiologist or another team member at the practice, you are bound to experience stress in the workplace at some point or another. How you handle workplace stress can make all the difference in your success, as well as your business …
As an audiologist, you have probably been aware for some time now that over-the-counter hearing aids were coming. And now, they have hit the market. So what does this mean for you as an audiologist, as well as for your practice? If you are like many others in the field of audiology, the introduction of …
What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market? Read More »
By now, you have probably heard about how important social media is to your business and online marketing. This may have motivated you to create social media pages for your practice, and maybe inspired a few posts on those pages. But even if you have created social media pages and are posting to them, do …
Five Simple Steps for Defining Your Social Media Strategy Read More »