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Imagine this scenario: A person searching for professional hearing services finds your practice’s website through a search engine. They land on your homepage, read a little bit about your practice, and decide to look into your services. After browsing through the hearing services you offer and reading your biography, they decide to check out your …

Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources Read More »

As an audiologist, you likely work with patients with hearing loss on a daily basis. From your extensive education, years of experience, and unique perspective as a hearing health care specialist, you know that hearing aids can be life-changing for many patients with hearing loss. However, the recommendation to use hearing aids is typically not …

How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids Read More »

Do you have a website for your practice? If so, why? And if not, why might you need one? While it is true that a website can provide helpful information and resources to your existing patients and allows you to share information about your team and your practice philosophy, one of the greatest functions of …

How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings Read More »

In this day and age, with the Internet at their fingertips, consumers always have multiple choices for where to take their business. You can see this in your own life. For example, if you were in the market for a new car, you would find numerous brands, multiple car dealers, and various models that all …

Content Marketing, Personalization, and Connecting with Your Audience – What You Need to Know Read More »

Just like audiology, digital marketing is an ever-changing field that requires professionals to keep up with the latest trends in order to stay at the top of their game. Although most digital marketing professionals are aware of personalization and how it relates to digital marketing and customer experiences, a gap remains between what a customer …

Personalization in Marketing: What You Need to Know Read More »

If you have a website – and maybe even some social media pages for your practice, like a Facebook page – is your work done? The answer is no, because the mere fact that you have a website for your practice does not necessarily mean that it will help people find your practice and convert …

The Value of Organic & Local SEO Read More »

Whether you are an Android user or iPhone user (or a user of yet another brand of phone), you know that every phone brand is constantly adding new features and updates to outdo one another. It has become common to hear about new cameras, new phone sizes, new operating systems, and more. Google has recently …

Google Has Launched Two New Features for Android Phones For Hearing-Impaired Users Read More »

As an audiologist, you focus on helping people who experience hearing loss and other hearing disorders. For many patients, treatment includes being fitted with a hearing device. Because so many patients use hearing devices, it can be easy to focus on the technological aspects of your patients’ care. However, recent research has shown that this …

The Gap & Necessity of Counseling Skills in Audiology Read More »

As an audiologist, you run your own small business. While audiology and other healthcare fields are a bit different from other types of businesses, the same advertising trends and recommendations still apply. And the truth is that small business advertising and marketing change every year. So, here are the top small business trends to be …

Small Business Advertising Trends: What’s Winning in 2019 Read More »

Unless you have been living under a rock for the past couple of years, you know that over-the-counter hearing aids will become available in 2020. This has been a major topic of discussion in the field of audiology over recent years, and the discussion only continues to heat up as the reality of over-the-counter hearing …

Will the Availability of Over-The-Counter Hearing Aids Disrupt the Field of Audiology? Read More »