As an audiologist, you run your own small business. While audiology and other healthcare fields are a bit different from other types of businesses, the same advertising trends and recommendations still apply. And the truth is that small business advertising and marketing change every year. So, here are the top small business trends to be …
Small Business Advertising Trends: What’s Winning in 2019 Read More »
Unless you have been living under a rock for the past couple of years, you know that over-the-counter hearing aids will become available in 2020. This has been a major topic of discussion in the field of audiology over recent years, and the discussion only continues to heat up as the reality of over-the-counter hearing …
Will the Availability of Over-The-Counter Hearing Aids Disrupt the Field of Audiology? Read More »
In the past, you might have considered your target audience’s demographics when creating marketing campaigns. How old is your ideal new patient? Are your patient demographics skewed towards a certain gender, race, ethnicity, or economic status? All of these demographic factors could have been considered in crafting your perfect marketing strategy. Nowadays, however, online search …
What Is Search Intent, and How Does It Affect Online Marketing? Read More »
As an audiologist, you deal with hearing aids every day. You are familiar with how they work, how to maintain them, and how to program them. You are likely knowledgeable on more than just the technical aspects of hearing aid use – you also understand that many patients have an emotional and mental adjustment period …
Helping Your Patients Improve Hearing Aid Management Read More »
We do not need to tell you that hiring the right team is key to the success of your audiology practice. The idea of simply finding a great employee can seem daunting, especially if you have had bad hires in the past. Here are a few simple ways you can help to ensure that you …
A Simple Guide to Hiring Within Your Audiology Practice Read More »
In your profession as an audiologist, your greatest priority is ensuring high-quality patient care that leaves patients satisfied and happy. However, in running your practice, you also recognize that in order for your office to succeed, you need to get paid (and pay your staff) as well. In addition, your team members need to feel …
As you probably know by now, the days of Google Plus have ended. If you had a Google Plus page for your business, it has been shut down. However, that does not mean that your business cannot use Google to connect with potential new patients. With a Google Business Profile (GBP), your business can engage …
4 Steps to Leverage Your Google Business Profile for More Walk-In Patients Read More »
In marketing your audiology practice, you have a whole “toolbox,” so to speak. This toolbox is full of marketing tactics and practices that can bring your practice to new patients and help them connect with you. In fact, a moment of connection is the key point in acquiring a new patient or gaining a patient’s …
How Humor Can Reinvigorate Your Audiology Practice Marketing Read More »
As you know, the world of SEO (search engine optimization) and online marketing is constantly changing. You may think you have everything working smoothly, but then a search engine like Google will change their algorithm – and your website ranking could change overnight. In this realm of constant change, there are some SEO practices that …
5 SEO Recommendations for Consistent Impact in an Ever-Changing SEO World Read More »
Despite what your high school English teacher may have explained, great content is not rooted in excellent sentence structure and word choice—at least not online. Readers online continue to reveal their preference for content that is both informative and entertaining. Thus, the world of blogging and its lawless disregard for proper syntax, paragraphs, and liberal …