It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards, and word of mouth – and there are newer methods – online ads, reviews, social media, and websites. If you do only one thing about marketing your practice in …
Before the days of Google, web directories were the main tool for navigating the Internet’s growing array of websites. In fact, Yahoo was actually a website directory in the early 90’s before it became a search engine. Despite a lot of changes since those much simpler days online, website directories remain a useful tool for …
As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media pages, and other digital marketing strategies. However, even if you have a website and social media pages for your practice, your online presence might not be optimized for attracting …
Despite what your high school English teacher may have explained, great content is not rooted in excellent sentence structure and word choice—at least not online. Readers online continue to reveal their preference for content that is both informative and entertaining. Thus, the world of blogging and its lawless disregard for proper syntax, paragraphs, and liberal …
On August 1, 2018, Google confirmed that they had released a broad core algorithm update. According to Google spokespeople, this update means that better content leads to higher rankings and that the goal of the update is to make content more relevant. Google pointed users to their Search Quality Rater’s Guidelines for direction on how …
What You Need to Know About the Google Algorithm Update and E-A-T Ratings Read More »
Over the years the ranking algorithms used by search engines like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimize your website’s content. Despite …
As an audiologist, it is likely that a high percentage of your clientele is made up of older adults with hearing loss. With your professional training and years of study and experience, you understand that many people experience hearing loss as they age. It may surprise you to learn, then, that many older adults do …
Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids Read More »
Digital technology has revolutionized our lives on every level, from the personal to the professional. For patients, it’s also transformed the ways they research, locate, and interact with their healthcare providers. And, more importantly, it’s also changed their expectations. These days, patients are used to researching topics related to their hearing health online, finding the …
You likely already know how useful online marketing would be for your business and, chances are, you’ve already taken the first step by getting a website for your practice. But the question is: are local people finding it? To be competitive in your local hearing healthcare market, your website needs to not only stand out …
Best Practices to Stand Out Online in Your Local Market Read More »
In October 2018, Google announced the end of Google+, the company’s social networking platform that debuted in 2011. Ben Smith, Google Fellow, and Vice-President of Engineering made the announcement following the revelation that a privacy bug had exposed users’ information, while also acknowledging that Google+ “has not achieved broad user or developer adoption.”[1] Google announced …
What Does the End of Google+ Mean for Your Website and Reviews? Read More »