As an audiologist, you understand the importance of patient care. You know that if you treat your patients well, they will come back. If you treat them poorly, on the other hand, they aren’t likely to schedule another appointment with your office. However, did you know that people crave not only good patient care, but …
Keep Your Patients Coming Back for More with Exceptional Customer Engagement Read More »
Imagine this scenario: A person searching for professional hearing services finds your practice’s website through a search engine. They land on your homepage, read a little bit about your practice, and decide to look into your services. After browsing through the hearing services you offer and reading your biography, they decide to check out your …
Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources Read More »
As an audiologist, it is likely that a high percentage of your clientele is made up of older adults with hearing loss. With your professional training and years of study and experience, you understand that many people experience hearing loss as they age. It may surprise you to learn, then, that many older adults do …
Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids Read More »
On August 1, 2018, Google confirmed that they had released a broad core algorithm update. According to Google spokespeople, this update means that better content leads to higher rankings and that the goal of the update is to make content more relevant. Google pointed users to their Search Quality Rater’s Guidelines for direction on how …
What You Need to Know About the Google Algorithm Update and E-A-T Ratings Read More »
As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media pages, and other digital marketing strategies. However, even if you have a website and social media pages for your practice, your online presence might not be optimized for attracting …
It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards, and word of mouth – and there are newer methods – online ads, reviews, social media, and websites. If you do only one thing about marketing your practice in …
In 2019, your practice can grow more than ever before! The truth is that growing a small, local business – like your hearing practice – is different from growing a large, global corporation. To help you navigate today’s digital marketing trends and find what is truly important to your practice, our team at AudiologyPlus has …
If you keep up to date with digital marketing, you know that trends and strategies change often. Within a specific niche, like healthcare, digital marketing trends are even more particular. If your practice is not keeping up with the latest trends and strategies, your business can easily fall behind the competition. Here at AudiologyPlus, we …
If you’re working on growing your business’s online presence, it’s likely that you’ve heard of Google Analytics. Google Analytics is a free tool provided by Google that helps you evaluate your website traffic and assess the effectiveness of your online presence. While Google Analytics can be very helpful in understanding how your website is performing, …
If you’ve heard of virtual reality before, it was likely mentioned in the context of gaming. Virtual reality (VR) is a technology that features a computer-generated experience in a simulated three-dimensional environment. While virtual reality gaming is becoming increasingly popular, VR also has applications in other fields—including audiology. The Shepherd Centre, which is an Australian …
Using Virtual Reality to Experience Silence and Understand Hearing Loss Read More »