Before the days of Google, web directories were the main tool for navigating the Internet’s growing array of websites. In fact, Yahoo was actually a website directory in the early 90’s before it became a search engine. Despite a lot of changes since those much simpler days online, website directories remain a useful tool for …
One of the most effective ways to leverage your written content online is to post it on websites other than your own. Similar to contributing an article to a magazine, posting a blog as a guest writer — or guest blogging — can be a mutually beneficial arrangement. Content is currency in our Digital Age …
With its wide reach across demographics and little to no cost for self-promotion, social media has gained a reputation as a marketing paradise. But are businesses really finding success with it? The answer is: yes. Considering that nearly 80% of Internet users in the U.S. are on Facebook alone — with Baby Boomers being the …
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Your website’s ability to attract new patients online rests largely on its visibility to people searching for local services through search engines like Google or Bing. If your website is buried under pages of results for searches related to your services, chances are you aren’t getting the volume of new inquiries that the Internet can …
Link Building Basics and How It Can Improve Your Website’s SEO Read More »
Your website is your digital storefront for the busiest marketplace in the world: the Internet. It’s lined up next to an endless stream of other websites vying for attention and needs to be attractive in this increasingly competitive landscape. Research shows that you have 10 seconds to convince a website visitor to stay and learn …
7 Features Your Website Needs to Convert Visitors into Patients Read More »
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business …
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The digital revolution has left no industry untouched. As the world continues to go online for everything from social connection and information to physical products, businesses have raced to have a presence online as well. Digital marketing agencies quickly formed to help businesses establish themselves online and reach their specific markets. In the face of …
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The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before …
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance …
Why Patient Satisfaction is More Important Than Ever Read More »
Inbound marketing and outbound marketing share the same goals, but quickly part ways thereafter. Outbound marketing, including its traditional routes like TV ads, print ads in magazines and newspapers, radio ads, and mailers, does exactly what it sounds like it does: it reaches out to potential patients to inform them about your services or a …