Your website is your digital office and your home page is akin to your waiting room. It’s the first place potential patients experience you and your practice online, so it’s important to get it right. While many try to ignore it, appearance is everything. We humans are visual creatures and studies confirm that 90% …
In the socially connected world of the new millennium, a practice’s reputation is vetted in real-time by patients leaving feedback about their experiences as online reviews. Essentially the evolved form of word-of-mouth marketing, online reviews have made it easier than ever to capitalize on this powerful form of patient referral. It’s also never been so …
Generate Talk: Use Online Reviews to Boost Your Practice Read More »
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place …
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients …
Choose Wisely: How Keywords Can Make or Break Your Online Presence Read More »
Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and …
Using the Digital Frontier to Build an Unstoppable Practice Read More »
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure …
The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves …
Digital Marketing Trends for Healthcare Practices Read More »
Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online purchases even has some experts warning of the complete extinction of brick and mortar stores in the not-too-distant future. Dire predictions aside, it’s hard to deny the usefulness of …
In the rapidly evolving world of digital marketing, one tagline remains constant: content is king. And how could it not be? Content is the foundation of the entire Internet, after all. Without content, or information and descriptions about anything from the latest foam roller to the local news, the Internet would cease to lure us …
Why is it important that your website is optimized for local SEO? People use online searches every day to find the best local businesses for the products and services they’re in need of. For businesses such as hearing centers that rely on attracting patients who live in the local area, it is especially important that …
Local SEO: Smart Strategies for Growing Website Traffic Read More »