You are probably aware that mobile-friendly websites are increasingly important, as more and more people do a majority of their Internet browsing from their mobile phones. Gone are the days of using a desktop or even laptop computers for most of your online searches. In fact, people are now spending more time on their mobile …
Have you ever done a Google search and seen multiple top results from the same website? For example, if you search for “pure green coffee bean extract,” there are two results from Walmart and two results from Amazon on the first page of search engine results. These are known as duplicate listings, and for many …
What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It? Read More »
As a hearing healthcare professional, your top priority is serving your patients. However, there is no denying that your hearing practice is a business, and in order to gain new clients in 2019, digital marketing is a must. While traditional forms of marketing like direct mail, TV and radio ads, and billboards are still in …
The Most Common Misconceptions about Digital Marketing in Healthcare Read More »
Welcome, 2019! As we move into the new year, it’s the perfect time to set goals for yourself and your business. How does SEO fit into your practice’s goals? Your online presence can be a powerful tool to attract new patients and grow your practice. SEO, or search engine optimization, is essential in ensuring that …
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business …
Enhance Your Content Marketing with Patient Reviews Read More »
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through …
Reach the Customers You Want with Precision Targeting Read More »
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner, …
Type “SEO practices” into your favorite search engine and you’ll quickly encounter a wide array of tactics that website developers use to improve website visibility in the search results of online search engines, such as Google or Bing. Despite the fact that many website owners ignore the need for optimizing their sites for high ranking …
For those of us that can remember life before Google, we might recall search engines like Yahoo! and Alta Vista helping us navigate the rapidly growing number of websites online. Back then, search engines like these were unique in that they searched web pages solely based on content. In other words, web pages with the …
The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it. However, did you know that many scams exist in the online marketing world as well? These scams are created with basically …
5 Key Tips for How to Recognize Online Marketing Scams Read More »